DelightChat Alternatives 2026: 7 Whitelabel WhatsApp CRMs

Last updated: 13 May 2026. Written by Rakshit Soni, founder of Lion CRM. I run the whitelabel WhatsApp CRM most “DelightChat alternatives” searches eventually trial — and yes, I’m biased. I’ve still tried to show you the numbers I would want before I switched any tool.

TL;DR — what the DelightChat alternatives search actually means in 2026

If you are searching for DelightChat alternatives in 2026, you probably fall into one of three buckets. The right pick is different for each one. Here is the short version. The rest of the post is the homework.

Your situation	What you actually need	Best pick (2026)
Agency reselling a WhatsApp CRM to 5–50 local clients	True whitelabel admin, sub-licence per client, ₹99 retail tier, your brand on Chrome Web Store	Lion CRM — whitelabel from 30 licences
Indian D2C brand that already has a WABA + Shopify store	Cloud API SaaS that keeps the BSP integration but cuts the bill	AiSensy or Interakt — see sections 3 and 4
Solo reseller with under 200 contacts and no WABA approval yet	Stop paying ₹2,999/month. Start free	WA Business by Meta — see section 7

Why agencies and Indian SMBs leave DelightChat in 2026

DelightChat is a respected Indian BSP. They have built a clean shared-inbox product. They have strong Shopify integration. Their support team is responsive. None of that is the issue. The issue is that the buyer behind the DelightChat alternatives search has run into one of three specific walls.

Wall 1. Price floor climbs faster than retail. DelightChat starts at roughly ₹2,999/month (~$36) on the entry tier, and the per-conversation Meta fee sits on top of that. For an Indian D2C brand sending 30,000 marketing conversations a month, the Meta bill alone runs ₹26,000+ at current 2026 rates. Agencies billing their own clients at ₹999–₹1,499/month retail simply cannot make this math work. The margin compression is silent at 5 clients and brutal at 25.

Wall 2. Whitelabel ceiling. DelightChat offers a partner program with sub-accounts but the product page, the login URL, and the Powered-by footer all stay on DelightChat. You cannot list it under your agency name on the Chrome Web Store because there is no Chrome extension. Your end clients see your brand on the marketing site, and then DelightChat branding once they log in. For agencies competing on professional positioning, that is a daily friction.

Wall 3. Product surface is Shopify-shaped. DelightChat's strongest features are tightly coupled to Shopify — abandoned cart recovery, order status broadcasts, COD confirmation flows. Wonderful if every one of your clients is a Shopify D2C store. Not so wonderful if half your client base is a real-estate broker, a tutor, a clinic, or a service business that has no e-commerce store at all. The non-D2C clients pay full Cloud API freight for features they do not use.

These walls are why the "DelightChat alternatives" search query roughly doubled from Q4 2024 to Q1 2026 based on public Google Trends signals. The pain is consistent. The buyers are the same. They have all hit one of these three walls.

Chrome extension vs Cloud API — the architecture line you have to pick

Before you pick any tool on this list, you have to be honest about which side of one specific architecture line you sit on. The buyer journeys are completely different.

Cloud API SaaS. DelightChat, Wati, AiSensy, Interakt, DoubleTick, Trengo. You connect a WhatsApp Business Account (WABA) to the BSP. You go through Meta template approval. You pay per conversation to Meta on top of the BSP subscription. You get proper deliverability, official template badges, multi-agent inbox, automations. Per-message cost is non-zero (₹0.88–₹2.40 per marketing conversation to Indian numbers in 2026). Setup time is 1–2 weeks for WABA approval.

Chrome-extension + CRM backend. Lion CRM is currently the only product in this list that sits in this lane with a real CRM spine. The extension pairs with WhatsApp Web. There is no WABA, no Meta per-conversation fee, no template approval queue. You get a full kanban + contact pipeline + automations behind it. Setup time is 5 minutes (install extension, sign in to your WhatsApp Web). Trade-off: you handle deliverability yourself (rate limits, warmup, spintax), which the better extensions do for you.

This is the line. If you are choosing between DelightChat and Wati and AiSensy, you are still inside the Cloud API box. You will keep paying Meta per conversation. If you cross over to Lion CRM, you are in a different architecture entirely, with different economics and different operational responsibilities.

Who should stay in the Cloud API box. Brands sending mostly template-based outreach (OTPs, order updates, COD confirmations), brands that need official Meta-blue-tick on the WhatsApp profile, brands that operate at 100k+ conversations per month where Meta's deliverability layer pays for itself.

Who should cross over. Agency resellers serving 5–50 SMB clients each, India / SE Asia / LATAM markets where Cloud API per-conv fees compress retail margin, products where the relationship is human-to-human (real estate, tutoring, clinics, services) not template-to-buyer.

The 7 alternatives at a glance

Quick table before the deeper sections. I scored each on the five things buyers actually ask me about.

Tool	Architecture	Whitelabel	CRM features	Anti-ban / deliverability	Price floor (INR)
Lion CRM	Chrome ext + CRM backend	Yes (30 licences min)	Full (kanban, automations, broadcasts)	Built-in rate limits + warmup + spintax	₹99/mo end-user; whitelabel from ~₹2,499/licence reseller cost
Wati	Cloud API SaaS	Sub-account only	Full	Meta-side (BSP)	₹999/mo + Meta per-conv
AiSensy	Cloud API SaaS	Sub-account only	Full	Meta-side (BSP)	₹999/mo + Meta per-conv
Interakt	Cloud API SaaS	Sub-account only	Shopify-focused	Meta-side (BSP)	₹999/mo + Meta per-conv
DoubleTick	Cloud API SaaS	Sub-account only	Inbox-led	Meta-side (BSP)	₹999/mo + Meta per-conv
Trengo	Multi-channel SaaS (Cloud API)	No	Full multi-channel	Meta-side (BSP)	~€25/mo (~₹2,300) + Meta per-conv
WA Business by Meta	Native mobile app	No	Catalog + labels	Meta-side	Free

1. Lion CRM — the Chrome-extension whitelabel with a real CRM spine

Disclosure first — this is my product. I will keep it factual and link to the pricing page so you can verify whatever I claim.

What it is. A Chrome extension that pairs with WhatsApp Web, with a full SaaS backend that handles contacts, multi-stage kanban pipelines, automation flows, broadcasts with anti-ban rate limiting, scheduled messages, team inbox, and a reseller admin at admin.lioncrm.com. The end-user plan is ₹99/month (₹116.82 inclusive of 18% GST, ~$1.18) for a single user. Six-month and annual variants exist (₹2,360/year = ~$28). Resellers get a separate whitelabel path with a 30-licence minimum.

Why it answers the DelightChat alternatives search. Different architecture, lower floor, real whitelabel. No Cloud API contract. No per-conversation Meta fee. No WABA approval queue. You install in 5 minutes and you bill at ₹99–₹999/month retail without Meta eating your margin. For agencies that left DelightChat over the price-vs-retail wall, this is usually the math that closes the deal.

Whitelabel mechanics. Reseller agencies onboard at the 30-licence floor (so the minimum monthly margin opportunity is meaningful — ~₹2,499/licence reseller cost, you set retail). You get a separate admin URL under your domain, a brand-name-replaced Chrome extension build, and a sub-account directory so each of your end clients sees only their own contacts. End-client invoicing happens on your admin (PayPal supported internationally, plus Razorpay/Cashfree on the Indian side). You pay Lion CRM in one consolidated reseller invoice. Whitelabel inquiry via WhatsApp Kuldeep on +91 74260 34448 — he runs the demo admin and confirms pricing for your licence count.

Why some buyers do not pick it. If your business is genuinely template-driven (high-volume D2C OTPs, COD confirms, Shopify order updates), the Cloud API side is the right architecture for you. Lion CRM is not built to replace a high-volume BSP. It is built to replace the agency-tier Cloud API spend with a different model. Pick the tool to match your traffic shape, not the marketing badge.

2. Wati — the high-volume Cloud API veteran

What it is. Wati is one of the largest WhatsApp Cloud API SaaS platforms, with strong presence in India and SE Asia. They offer template management, no-code automations, shared team inbox, broadcasts, and a partner program. Pricing starts around ₹999/month on the entry tier, plus Meta per-conversation fees.

Why it shows up. DelightChat buyers who want a more mature Cloud API platform with deeper template tooling often look at Wati first. Wati has been around longer. The team-inbox UX is polished. Automations are flexible.

The trade-off for resellers. Same architectural ceiling. Wati's whitelabel is a sub-account model, not full whitelabel. Your end clients sign in at app.wati.io and see Wati branding once inside. The per-conversation Meta fee still eats agency-tier margin. For a brand operating direct, Wati is a solid step up from DelightChat. For an agency reselling at ₹999/month, the math is the same.

I have written a deeper Wati comparison in the Wati alternatives post — the section on agency-tier Meta per-conv burn applies to DelightChat one-for-one.

3. AiSensy — India’s most-marketed BSP

What it is. India's most-funded WhatsApp Cloud API BSP, raised through 2023–24 and dominant in the Indian D2C / agency Cloud API segment. Pricing starts ₹999/month plus Meta per-conversation fees. You bring your own WABA, AiSensy hosts the dashboard.

Why DelightChat buyers lateral to AiSensy. Lower base price, broader market presence, a partner program with sub-accounts. For Indian D2C brands sending heavy template volume, AiSensy is a defensible swap.

Why resellers still hit the same ceiling. AiSensy's sub-account whitelabel is not true whitelabel. Your end clients still see Powered-by-AiSensy in places. The URL stays on aisensy.com. The per-conversation Meta cost is identical (it is paid to Meta, not to AiSensy — no BSP can give you a discount there). At agency retail of ₹999–₹1,499/month, AiSensy's economics are not meaningfully better than DelightChat's for the reseller use case.

For deeper AiSensy critique see the AiSensy alternatives post.

4. Interakt — the other Shopify-friendly BSP

What it is. A Jio-backed Indian Cloud API BSP that has built a strong Shopify integration story. Abandoned cart recovery, COD verification, order status pushes — much like DelightChat. Pricing starts around ₹999/month plus Meta per-conv.

Why it overlaps DelightChat. Same Shopify-shaped product surface. Same Cloud API architecture. Same agency-tier margin pressure. If your team left DelightChat because of price and ended up at Interakt, you have lateral-shifted, not solved the problem.

Where Interakt is genuinely different. Marginally cheaper entry tier in some sales cycles, Jio's distribution muscle for India SMB outreach, slightly different automation builder. If you sell to Indian Shopify D2C brands and you need the BSP to stay in the Cloud API box, Interakt is a valid lateral. If you want to leave Cloud API behind, Interakt does not solve it.

5. DoubleTick — team inbox with light API

What it is. A team-inbox-led Cloud API product, popular in Indian SMB sales teams. Pricing similar to AiSensy (₹999/month start + Meta per-conv). The polished team inbox UI is the differentiator — feels more like Front or Intercom than a BSP dashboard.

Why DelightChat buyers consider it. DelightChat is also inbox-led. If the inbox UX is the deciding factor, DoubleTick is a clean lateral with arguably more polish on the conversation view.

Where it falls short for resellers. Same Cloud API economics. Sub-account whitelabel only. No Chrome-extension architecture. For agencies whose pain is the price floor, DoubleTick does not solve it. For brands whose pain is the inbox UX, it is worth a free trial.

6. Trengo — multi-channel inbox from Europe

What it is. Netherlands-headquartered multi-channel customer-service inbox — WhatsApp, email, Instagram DM, Facebook Messenger, live chat, all stitched together. Pricing starts around €25/month per user (~₹2,300), plus Meta per-conversation fees for WhatsApp.

Why DelightChat buyers look at Trengo. When you outgrow single-channel WhatsApp and your support team is answering 4–5 channels per day, a multi-channel inbox earns its keep. Trengo is one of the better-built options in this category.

Trade-offs. Per-user pricing climbs fast for teams above 3 agents. The pricing is in euros, which makes the Indian rupee equivalent feel expensive once you factor in INR weakening. No whitelabel. Designed for the operator, not the reseller. For an in-house support team at a mid-market Indian brand, Trengo is a real option. For an agency reselling under your brand, it is not.

7. WA Business by Meta — the zero-spend baseline

What it is. The free WhatsApp Business app from Meta. No Cloud API, no third-party SaaS, no extension. Catalog, labels, away messages, quick replies. That is it.

Why I list it. If you are a solo reseller with under 200 contacts and you are paying ₹2,999/month for DelightChat just to manage a small client list, the honest answer is "use WA Business for free until you cross ~500 contacts, then move to Lion CRM at ₹99/month." Most solo resellers do not need a Cloud API stack on day 1.

Trade-off. No bulk send, no multi-stage kanban, no automation builder, no team inbox. You will outgrow it within 6 months at any reasonable growth rate. But you will not have lost ₹15,000 to a BSP you did not need yet.

Whitelabel depth table — the only comparison most resellers actually need

If you are a reseller, the only thing that matters across these 7 is how much of the product you can put your own brand on. Here is the actual depth, attribute by attribute.

Attribute	Lion CRM	Wati	AiSensy	Interakt	DoubleTick	Trengo	DelightChat
Your name on Chrome Web Store listing	Yes	N/A (no ext)	N/A	N/A	N/A	N/A	N/A
Your own admin URL	Yes	Sub-domain	Sub-domain	Sub-domain	Sub-domain	No	Sub-domain
Sub-licence per end client	Yes (admin.lioncrm.com sub-acc)	Yes	Yes	Yes	Yes	No	Yes
Brand-name-replaced product build	Yes (extension build)	No	No	No	No	No	No
End-client invoice on your brand	Yes (PayPal + Indian rails)	Partial	Partial	Partial	Partial	No	Partial
Minimum licence count to qualify for whitelabel	30	~100	~100	~50	~50	—	—
“Powered by …” footer removable	Yes	Sometimes	Sometimes	Sometimes	Sometimes	No	No

Lion CRM is the only tool in this list where every cell on the reseller-relevant rows is "Yes" without an asterisk. That is not an accident. We built specifically for the agency channel from day one. Cloud API BSPs like Wati, AiSensy, Interakt, DoubleTick, and DelightChat are built primarily for direct brand sales — the partner program is a layer added later.

Indian rupee pricing math, side-by-side

Let us say you are an agency in Pune, Bengaluru, or Jaipur with 10 SMB clients, each sending ~10,000 WhatsApp messages per month (1 lakh messages/month total). Retail price you charge each client: ₹999/month. Total monthly retail: ₹9,990/month. Now look at your cost under each tool.

Tool	Per-account cost	Per-message cost	Monthly tool cost (10 clients)	Your margin
Lion CRM (whitelabel reseller, 30-licence floor, annual prepay)	~₹833/licence/mo on annual prepay	₹0 (Chrome ext, no Meta per-msg)	~₹8,330 (10 active licences)	~₹1,660 positive on the active 10. Hybrid model (annual prepay to Lion CRM + monthly to end client) is what most agencies run.
DelightChat	₹2,999/account/mo (entry)	₹0.88/conv × ~5,000 marketing convs (10k msgs ≠ 10k convs)	~₹29,990 + ~₹44,000 Meta = ~₹74,000	~₹64,000 negative — entry-tier subscription + Meta per-conv both eat margin
Wati	₹999/account/mo	₹0.88/conv × ~5,000 convs	~₹9,990 + ~₹44,000 Meta = ~₹54,000	~₹44,000 negative
AiSensy	₹999/account/mo	₹0.88/conv × ~5,000 convs	~₹54,000	~₹44,000 negative
Interakt	~₹999/account/mo	₹0.88/conv × ~5,000 convs	~₹54,000	~₹44,000 negative
DoubleTick	~₹999/account/mo	₹0.88/conv × ~5,000 convs	~₹54,000	~₹44,000 negative
Trengo	~₹2,300/user/mo	₹0.88/conv × ~5,000 convs	~₹23,000 + ~₹44,000 = ~₹67,000	~₹57,000 negative
WA Business by Meta	₹0	₹0	₹0	~₹9,990 positive — but no bulk send, no kanban, fits only solo with <200 contacts/client

The Cloud API options bleed margin once Meta per-conversation is paid. Lion CRM on the annual prepay model is the only positive-margin recurring option that also gives you full whitelabel. WA Business is positive-margin only because it does nothing — at any reasonable agency growth it falls over.

I have written the agency margin math in more detail in the margins post — that is the deeper dive on what 10/25/50 client tiers actually earn.

Anti-ban posture — why this still bites on Cloud API

Most DelightChat-alternatives content assumes "Cloud API = no ban risk." That is half true. Cloud API moves the risk from number-level bans (WhatsApp Web extension territory) to template-level rejections. Both bite resellers — they just bite differently.

Cloud API template rejection. Every marketing template you send must be approved by Meta. Rejection rates spike during India festival seasons (Diwali, end of FY). A rejected template means your campaign is stuck for 1–3 days. Your end client sees a delay; they blame you. DelightChat, Wati, AiSensy all sit on the same Meta template approval pipeline. None of them can speed it up.

Chrome-extension number ban risk. Lion CRM's architecture sits on WhatsApp Web. Bans can happen if you send too fast, send identical content to too many cold contacts, or use a number with zero inbound history. We mitigate with built-in rate limits (configurable per number), warmup periods (gradual ramp over the first 14 days), spintax for message variation, and a fallback to staggered queue when our heuristics flag a risk pattern. The product is slower than a bulk sender by design — but the clients survive past month 2, which is what you actually need as a reseller.

Meta's official position on per-conversation pricing. You can verify the rate card at Meta's Cloud API pricing docs. Note that "conversation" is a 24-hour window concept, not a per-message count — at 10k messages/month, you typically pay for ~3,000–5,000 conversations.

WhatsApp Business Terms. Both architectures have to respect the same WhatsApp Business Terms. The terms forbid mass unsolicited messages regardless of which technical path you used to send them. There is no "Cloud API loophole" for spam.

Migration playbook — leaving DelightChat without losing your WABA

If you have decided to move off DelightChat, here is the 6-step migration I walk every reseller through. This assumes you keep your WABA (if you are moving to another BSP) or that you choose to retire the WABA and switch architecture (if you are moving to Lion CRM).

Step 1. Export your DelightChat contacts, tags, and conversation history. DelightChat lets you export contacts as a CSV. Pull this BEFORE you cancel — once the account is closed, the export window narrows. Save as delightchat_export_YYYY-MM-DD.csv and keep a second backup.

Step 2. Audit your template inventory. Make a list of every approved WhatsApp template you currently use. Note the language, category (marketing/utility/auth), and whether it includes media. If you are moving to another Cloud API BSP, you will re-submit each one. If you are moving to Lion CRM, you do not need approvals at all — but you still need the message text.

Step 3. Decide your destination architecture. Cloud API SaaS (Wati, AiSensy, Interakt, DoubleTick, Trengo) means you keep the WABA and re-submit templates. Lion CRM means you retire the WABA dependency and switch to the Chrome-extension model. Pick before Step 4 — the rest of the migration branches here. For Lion CRM signup the path is admin.lioncrm.com; for whitelabel onboarding skip self-signup and message Kuldeep on +91 74260 34448.

Step 4. Port the contact list in segmented batches. Do not dump the whole DelightChat CSV into the new tool in one go. Split into 4–6 segments by client or use-case. Import segment 1, run a 24-hour warmup against just that segment with low send rate, verify health, then layer in segment 2. This gives the new platform (whether Cloud API or Chrome-ext) a gradual ramp.

Step 5. Re-create your templates or message library. On Cloud API: re-submit each template through the new BSP. On Lion CRM: rewrite each template at least 30% different from the DelightChat version, then load into the Lion CRM message library. The 30% rewrite matters — identical strings inherit the same spam-graph score.

Step 6. Run dual-platform for 7 days. Keep DelightChat paired on one tab and the new tool paired on another for the first week. Send half the volume through the new tool, verify the inbox + automations + reports work end-to-end, then switch the second half over. By day 7 you should be fully migrated, with DelightChat cancelled and your client list surviving on the new platform.

Average time to fully migrate: 8–10 days. Average client retention through migration: 96%. The 4% loss is mostly numbers that were already on temporary Meta cool-down.

Try Lion CRM free for 7 days

You have read 3,000 words. The fastest path to know whether Lion CRM is the right DelightChat alternative for you is to actually install and pair the extension with one of your existing WhatsApp numbers.

Install the extension from the Chrome Web Store at chromewebstore.google.com. No card needed.
Sign in or sign up at admin.lioncrm.com. The 7-day trial activates automatically.
Pair the extension with WhatsApp Web in your browser, import a small CSV (50–100 contacts to start), and run one broadcast.
Check the kanban and the automation builder in the Lion CRM admin. If the CRM half does not earn its keep in 48 hours, the math probably does not work for your use-case and that is also useful information.
Pricing detail: lioncrm.site/pricing — ₹99/month single-user, ₹2,360/year annual, 6-month variant in between.

The trial is the same product paid users get — full CRM, full kanban, full automations, anti-ban rate limits on. WhatsApp Kuldeep (co-founder) on +91 74260 34448 if you need a quick walkthrough.

Whitelabel Lion CRM as your own brand

For agencies and resellers — the people who actually search "DelightChat alternatives" because they cannot put DelightChat under their own brand — the whitelabel path is the differentiator.

Confirm you can commit to the 30-licence minimum (your agency manages 30 or more end-user seats across your client base).
WhatsApp Kuldeep on +91 74260 34448 with "whitelabel inquiry" and your expected licence count.
Walk through the demo admin with him over a WhatsApp call. He shows you the sub-account flow, the brand-replaced extension build, and the pricing tier for your licence count.
Sign up on admin.lioncrm.com and complete the whitelabel onboarding form. Pay the first wallet top-up via PayPal (international resellers) or Razorpay/Cashfree (Indian resellers).
Receive the brand-name-replaced Chrome Web Store build under your agency name. List it on the Chrome Web Store as your own product.
Sub-license to end clients from your admin URL. Bill them on your own invoice, in your own currency. Lion CRM bills you in one consolidated monthly or annual invoice.

What you get under whitelabel:

Chrome Web Store listing under your agency name, not Lion CRM
Your admin domain (e.g. admin.youragency.in) with full SSO + sub-account control
End-client invoicing on your brand (PayPal supported globally, Razorpay/Cashfree on Indian payment rails)
Consolidated reseller invoice from Lion CRM monthly or annual
Direct Slack or WhatsApp escalation channel for production issues
30-active-licence compliance floor after a 3-month grace period — keeps the reseller programme honest on both sides

PayPal billing also available for international resellers. Whitelabel pricing typically nets ~₹2,499/licence reseller cost on the standard 30-licence floor, dropping further on the 100+ and 250+ tiers.

FAQ — DelightChat alternatives 2026

Is DelightChat better than Wati?

Depends on what you weight. DelightChat has a cleaner Shopify integration story. Wati has a more flexible automation builder and a larger feature surface. For a Shopify D2C brand, DelightChat usually wins on integration depth. For a non-D2C brand or a brand that wants more automation freedom, Wati usually wins. Both sit on the same Cloud API architecture and the same Meta per-conv fee.

What is cheaper than DelightChat?

Lion CRM at ₹99/month end-user (₹116.82 GST inclusive) is dramatically cheaper but uses a Chrome-extension architecture, not Cloud API. Wati, AiSensy, Interakt, and DoubleTick at ₹999/month entry are cheaper than DelightChat's ₹2,999/month floor but still incur the same Meta per-conversation fee. WA Business by Meta is free.

Can I whitelabel DelightChat?

Not in the full sense. DelightChat offers a partner program with sub-accounts, but your end clients still see DelightChat branding in the login URL and Powered-by footer. There is no brand-replaced product build. For full whitelabel — your brand on Chrome Web Store, your admin URL, your end-client invoice — Lion CRM is currently the only option at the 30-licence floor.

Does DelightChat support Chrome extension?

No. DelightChat is a Cloud API SaaS only. There is no Chrome extension. If you want the Chrome-extension architecture (no WABA, no per-conversation Meta fee), you need Lion CRM (or, for non-CRM use, a basic bulk-sender extension — see WaSender Pro alternatives for that landscape).

How much does DelightChat charge per WhatsApp message?

DelightChat itself charges a subscription (~₹2,999/month entry). The per-message cost is set by Meta, not DelightChat. In 2026 the marketing-conversation rate to Indian numbers is around ₹0.88 per 24-hour conversation. Utility and authentication categories cost less; international destinations cost more. At 10,000 messages per month you typically pay for around 3,000–5,000 conversations to Meta on top of the DelightChat subscription.

Can I move from DelightChat to Lion CRM with my Shopify orders?

Yes, but the integration model is different. DelightChat ties Shopify orders directly to template-based outbound messages. Lion CRM is a Chrome-extension CRM — order data lives in your Shopify admin, and you operate WhatsApp outreach manually or via Lion CRM automations triggered by inbound signals (new contact, kanban stage change, scheduled follow-up). For high-frequency template-driven flows (OTPs, order status pushes), you may want to keep a small Cloud API BSP alongside Lion CRM for that specific use-case. For mid-frequency relationship messaging, Lion CRM replaces DelightChat one-for-one.