TL;DR — pick by your situation, not by feature checklist
If you are searching for *whitelabel WhatsApp CRM comparison India*, you usually fall into one of four buckets. The right pick is different for each. Here is the short version. The rest of the post is the homework.
| Your situation | What you actually need | Best pick (2026) |
|---|---|---|
| Agency in a Tier-1 or Tier-2 Indian city, 5–50 SMB clients, wants ₹99–₹999 retail tiers | Chrome-extension whitelabel, sub-licences per client, branded Web Store listing, INR wallet | Lion CRM — whitelabel from 30 paid licences |
| BSP-style reseller selling marketing broadcasts to D2C and e-commerce brands | Cloud API, click-to-WhatsApp ads, Shopify or WooCommerce hooks, agent inbox | AiSensy or Interakt — sections 2 and 4 |
| Mid-market reseller selling to companies that need HubSpot or Zoho sync | Deep CRM connectors, official Cloud API, multi-agent SLAs | Wati — see section 3 |
| Indie agency owner with under 10 clients, very thin margin, no team to support tickets | Lowest wholesale floor, simple onboarding, English-and-Hindi UI | DoubleTick or Lion CRM — sections 5 and 1 |
Why the India comparison is different from the global one
Every global whitelabel WhatsApp CRM comparison repeats the same five names — Wati, Respond.io, Trengo, Sleekflow, Front. None of those are built for an Indian reseller selling at ₹499 to a sari shop owner in Surat. The Indian context changes the math in five ways.
**One — the retail ceiling is ₹999 a month, not $79.** Indian SMBs benchmark a CRM against the WhatsApp Business app, which is free. They will pay for the right tool, but the ceiling is low. The Lion CRM end-user plan retails at ₹299 a month, and even that feels expensive to a kirana shop. A reseller pricing on top of a $50-per-month wholesale floor (Wati, Respond.io) just does not work for that customer.
**Two — 18% GST sits between your wholesale cost and your retail price.** GST applies to your reseller invoice from the BSP (or in some cases as RCM if the BSP is offshore). It applies again when you invoice your end-customer. Some vendors invoice in INR with GST, some bill in USD without GST. The difference between an INR-invoiced wholesale tier and a USD one is ~18% on margin, before exchange-rate spread.
**Three — RBI rules on cross-border payments tighten the funnel.** Most of your end-customers will want to pay you in INR via UPI or net-banking. Most BSPs want their wholesale fee in USD via international card or wire. You absorb the conversion cost — Stripe Atlas, PayPal, Razorpay International, or a Wise business account each have their own fee structure. Lion CRM and a handful of others price the reseller tier in USD but accept the per-licence draw-down from a single recharged INR or USD wallet, which cuts the per-transaction conversion friction.
**Four — Hindi and regional support is a feature, not a translation.** A whitelabel CRM you sell in Tier-2 and Tier-3 India needs Hindi-capable agents on the dashboard and Hindi-capable end-user UI. AiSensy and Wati have Hindi support tickets. Lion CRM’s extension supports 9 languages including Hindi. DoubleTick is mostly English-only at the agent level. This matters for support burden, not for the marketing landing page.
**Five — the official BSP route, in 2026, costs you more than it earns you for under-50-employee businesses.** The Cloud API conversation pricing (Meta’s authentication, marketing, utility, service buckets) plus a BSP’s per-conversation markup means a 1,000-message broadcast from a coaching business in Jaipur will cost ₹650–₹900 of API fees alone. That same broadcast from a Chrome-extension CRM, using the customer’s own WhatsApp Web session, costs the WhatsApp data plan — effectively zero. For the resold customer’s economics, that gap decides which architecture you should resell.
That last point is the one most India-focused comparison posts skip. The Cloud API is a fit for D2C brands running ads and high-volume broadcasts. The Chrome extension is a fit for everyone else. A real comparison post for India has to acknowledge both camps.
The four architectures resellers actually resell in india
Before we look at the six platforms, sort them into the four architectures. The architecture decides the cost floor, the ban-risk profile, and what a customer can and cannot do.
**Architecture A — Official Cloud API (Meta BSP).** AiSensy, Wati, Interakt, DoubleTick all live here. The customer’s WhatsApp business account is hosted by Meta. Each message costs a conversation fee. Compliance is high, ban risk is near zero, broadcasts are allowed within Meta’s template policy. The downside is the per-message economics and the template-approval workflow.
**Architecture B — Chrome-extension on WhatsApp Web.** Lion CRM, 2Chat, and a long tail of smaller tools live here. The customer’s own personal or business WhatsApp number sends messages from the user’s own browser, with the Chrome extension hooking into WhatsApp Web. No Meta integration, no per-conversation fee. Ban risk is non-zero, but for normal CRM use (replying to known contacts, broadcasting to opt-ins with delays) it is materially lower than a careless bulk-sender tool. This is the architecture most agencies use to resell to under-50-employee SMBs.
**Architecture C — Hybrid (multi-channel inbox with optional Cloud API).** Some Western tools (Front, Respond.io, Sleekflow) and one Indian variant (Pepper Cloud) sit here. The reseller can plug in either Cloud API or other channels (Instagram DM, Messenger, web chat). The wholesale floor is high, the workflow is rich, and the audience is mid-market and up. Not a fit for the under-₹999-retail crowd.
**Architecture D — Open-source DIY (Chatwoot self-hosted, Twilio direct).** Theoretically the cheapest, practically the most expensive. You will spend three months building the same UI everyone else ships out of the box. Skip unless you have a strong reason.
The six platforms in this comparison cover A and B. C and D are out of scope for an India-first reseller.
1. Lion CRM — the Chrome extension whitelabel built for rupee retail
Lion CRM is a Chrome extension by LotsOfCode Private Limited, Pali, Rajasthan. It hooks into the user’s own WhatsApp Web session. Nothing flows through Meta’s BSP servers because there is no Meta integration. Data is stored locally on the user’s device — contact tags, conversation notes, message templates — which is also why it can be sold at INR-friendly tier prices.
**Architecture:** Chrome extension on WhatsApp Web. No Cloud API.
**Whitelabel structure:** Starter $150 one-time + $2.50 per user per month. Growth $200 one-time + $2.00 per user per month (most popular). Enterprise $250 one-time + $1.00 per user per month. The compliance floor is 30 paid licences active after a 3-month grace window. Optional Webstore Setup add-on at $250 one-time configures a public marketing site under the partner’s brand for direct end-user signup.
**End-user pricing (what your customers pay you in INR):** Lion CRM’s direct retail is First Month Special at ₹99, then Monthly at ₹299 a month, or Yearly at ₹2,360 a year (~₹197 a month). The 7-day free trial activates automatically when a customer installs from the Chrome Web Store. As a reseller, you can charge anything above your wholesale cost. Typical reseller pricing in 2026: ₹399–₹599 a month per seat, ₹3,500–₹4,800 a year per seat.
**What you actually get to whitelabel:** brand name, logo, colours, support number, support website URL, the extension’s “Powered by” footer, the Chrome Web Store listing under the partner’s own developer account, and an admin panel at admin.lioncrm.com for licence generation and wallet recharge.
**Indian-market features:** Hindi UI built into the extension. Bulk number validator before broadcasts (cuts ban risk). Human-like message delays (pause settings). Backup and restore. Webhooks into Google Sheets, Zapier, HubSpot. Bring-your-own AI key for OpenAI, Gemini, or DeepSeek — useful for resellers who want to offer an AI auto-reply add-on without paying for a vendor’s wrapper.
**Where Lion CRM fits in an Indian reseller’s stack:** if your customers are kirana shops, salons, real-estate brokers, coaching businesses, D2C founders under 200 contacts, or local services — i.e. the entire under-50-employee SMB segment in India — Lion CRM is built for that retail ceiling. If your customers run paid acquisition with click-to-WhatsApp ads or need official template messaging at 10,000-a-day volumes, you need an Architecture A tool — AiSensy, Wati, or Interakt.
**Reseller signup:** admin.lioncrm.com. Pricing page: lioncrm.site/pricing. Reseller plans pay via PayPal. Pre-sales question? WhatsApp Kuldeep at +91 74260 34448.
2. AiSensy — India’s most-marketed BSP, and most-resold one
AiSensy is a Meta BSP based in Gurugram. They have the loudest paid-marketing presence among Indian whitelabel CRMs in 2026 — a lot of agency-owner Instagram reels feature them. The product is a Cloud API wrapper with click-to-WhatsApp ads, agent inbox, and a chatbot builder.
**Architecture:** Cloud API (Meta BSP).
**Whitelabel structure:** AiSensy’s whitelabel tier is around ₹14,999 a year (~$180) base, with per-conversation markup on top of Meta’s conversation pricing. The whitelabel covers logo, sub-domain, brand colours, and email sender. It does not give the reseller direct billing control — invoicing usually happens at AiSensy’s end with the reseller’s brand on it. The reseller’s margin is the markup between AiSensy’s per-conversation rate and what the reseller charges the end-customer.
**End-user pricing reference (2026):** AiSensy’s own published Pro plan is around ₹2,399 a month (~$29). Cloud API conversation costs sit on top — Meta’s published rates for India in 2026 are ₹0.115 for service, ₹0.49 for utility, ₹0.65 for authentication, ₹0.99 for marketing per conversation. A reseller selling 5,000 marketing conversations a month is looking at ~₹4,950 in raw API cost plus the platform fee.
**Where AiSensy fits in an Indian reseller’s stack:** D2C brands, e-commerce stores, coaching academies running paid ads, education companies running marketing broadcasts. Anywhere the customer expects to send official template messages at scale, with click-to-WhatsApp ads as the acquisition channel. A full breakdown is in our AiSensy alternatives 2026 guide.
**Limits to watch:** the reseller’s hands-on control over the customer’s broadcast is limited by Meta’s template policy and approval timelines (24–72 hours per template in 2026). Customers used to free-form WhatsApp messaging find this annoying. The per-conversation cost compounds on long sales cycles — coaching businesses with high re-engagement rates often end up paying more in API fees than they paid for the platform.
3. Wati — the veteran BSP with the deepest product, but a thicker wholesale floor
Wati started in 2020 as one of the earliest Cloud API platforms. Their product depth is the deepest in this list — HubSpot two-way sync, Zoho integration, no-code chatbot builder, full multi-agent inbox with SLA timers, and broadcast tools that are well-integrated with the conversation pricing model.
**Architecture:** Cloud API (Meta BSP).
**Whitelabel structure:** Wati’s whitelabel tier is sold under their Pro Plus and Enterprise plans, starting around $79 a month (~₹6,560) for the lowest tier with whitelabel features. The wholesale floor is materially higher than AiSensy or Lion CRM. The whitelabel covers brand domain, logo, email sender, and removes Wati branding. Onboarding is hands-on, not self-serve.
**End-user pricing reference (2026):** Wati’s published Pro plan is around $49 a month (~₹4,070), Business at $99 a month (~₹8,220), Enterprise on quote. Cloud API conversation costs sit on top.
**Where Wati fits in an Indian reseller’s stack:** mid-market companies, those with existing HubSpot or Zoho deployments, regional banks, NBFCs, EdTech with deep CRM integration needs. Not a fit for the under-₹999-retail crowd. A separate Wati alternatives guide covers the lighter-weight options.
**Limits to watch:** the wholesale floor pushes resellers towards mid-market customers. Selling Wati to a 5-employee dental clinic in Indore is not economical for either side. The product is well-built, but the price floor makes the addressable market smaller for an India-first reseller.
4. Interakt — the Shopify and D2C BSP with half-honest whitelabel
Interakt is a Bengaluru BSP, owned by Haptik (Jio Platforms). The product is Cloud API plus a strong Shopify and WooCommerce hook — abandoned cart recovery, order updates, post-purchase flows. They market mostly to D2C brands.
**Architecture:** Cloud API (Meta BSP).
**Whitelabel structure:** Interakt offers whitelabel under their Enterprise contract, which is sales-led and quote-based. There is no self-serve reseller tier as of mid-2026. The whitelabel covers brand colours, logo, email sender, and a limited sub-domain. The agency does not own the customer billing relationship as cleanly as it does on Lion CRM’s panel.
**End-user pricing reference (2026):** Interakt’s published Starter is around ₹2,499 a month, Growth ₹3,499 a month, Advanced ₹6,499 a month. Cloud API conversation costs sit on top.
**Where Interakt fits in an Indian reseller’s stack:** Shopify-heavy D2C agencies. If your client roster looks like e-commerce brands doing 1,000–10,000 orders a month and you need plug-and-play abandoned-cart and order-update flows, Interakt is the strongest fit on this list. A deeper look at the trade-offs is in our Interakt alternatives 2026 guide.
**Limits to watch:** the Enterprise sales motion means you need to put time into a sales cycle before you can resell. Self-serve agency owners who want to download a branded build and start selling on Monday will find Interakt too heavy.
5. DoubleTick — the tier-2 BSP that undercuts on pricing
DoubleTick is an Indore-based BSP. They sit one tier below AiSensy on brand awareness but undercut on pricing — Pro plan around ₹999 a month (~$12) and a whitelabel tier under ₹15,000 a year. Product is Cloud API plus a workflow builder.
**Architecture:** Cloud API (Meta BSP).
**Whitelabel structure:** DoubleTick offers a self-serve whitelabel tier with logo, colours, and sub-domain. The reseller controls licence creation in the panel. Onboarding takes one to two days. The wholesale floor is the lowest among the BSPs on this list.
**End-user pricing reference (2026):** DoubleTick’s published Pro plan is around ₹999 a month (~$12). Cloud API conversation costs sit on top of that.
**Where DoubleTick fits in an Indian reseller’s stack:** indie agency owners, sole-prop resellers, anyone selling to small D2C brands that need official-template messaging but cannot justify AiSensy or Wati pricing. Our DoubleTick alternatives 2026 guide covers the trade-offs in more depth.
**Limits to watch:** the agent inbox UI is less polished than AiSensy’s. Hindi support tickets exist but are slower. The bot builder is functional, not deep.
6. 2Chat — the light multi-channel tool with thin whitelabel
2Chat is a Spain-based tool that fits between Lion CRM and the Cloud API BSPs. It hooks into the user’s own WhatsApp number through a hosted Web session (not the Cloud API, not a Chrome extension). They market a whitelabel tier, but the actual branding scope is limited.
**Architecture:** Hosted WhatsApp Web (not Cloud API, not Chrome extension).
**Whitelabel structure:** 2Chat offers whitelabel as an add-on, around $50 a month (~₹4,150). The brand replacement covers the dashboard logo and sub-domain. It does not give the reseller a Chrome Web Store listing or per-licence panel control.
**End-user pricing reference (2026):** 2Chat’s published Starter is around $19 a month (~₹1,580), Business around $39 a month (~₹3,240).
**Where 2Chat fits in an Indian reseller’s stack:** mostly it does not. The wholesale floor in USD plus the cross-border payment friction make this hard to position against Lion CRM (lower retail, deeper whitelabel) or DoubleTick (official API, more polished). The detailed trade-offs are in our 2Chat alternatives 2026 guide.
**Limits to watch:** the hosted Web session adds an extra layer that the customer cannot inspect (vs Lion CRM where the WhatsApp Web tab is in the customer’s own browser). Some Indian compliance-conscious buyers do not love that.
Whitelabel WhatsApp CRM depth table — what each platform lets you rebrand
Feature checklists are usually padded. The only feature comparison that matters for a reseller is *which parts of the product can I rebrand and which parts still leak the vendor’s name*. Here it is:
| Whitelabel item | Lion CRM | AiSensy | Wati | Interakt | DoubleTick | 2Chat |
|---|---|---|---|---|---|---|
| Custom logo + colours | Yes | Yes | Yes | Yes | Yes | Yes |
| Custom sub-domain | Optional (Webstore add-on) | Yes | Yes | Yes | Yes | Yes |
| Branded Chrome Web Store listing under your own developer account | Yes | N/A — no extension | N/A | N/A | N/A | N/A |
| Custom support email sender | Yes | Yes | Yes | Yes | Yes | Yes |
| Reseller controls end-customer billing directly | Yes | Partial | Partial | No (Enterprise) | Yes | Yes |
| Per-licence panel with sub-licence creation | Yes | Yes | Yes | Yes | Yes | Limited |
| Single wallet recharge for all sub-licences | Yes | No | No | No | No | No |
| 7-day free trial built into install flow | Yes (auto on Chrome Web Store install) | Optional | Yes | Yes | Yes | Yes |
| Customer data stays on customer device (not vendor server) | Yes | No | No | No | No | No |
| Hindi UI for end-customer | Yes (built-in) | Limited | Limited | Limited | Limited | No |
The single-wallet recharge row is worth a closer look. On most Cloud API BSPs, each end-customer licence is its own billing transaction — the reseller absorbs payment-gateway fees on every renewal. On Lion CRM, the reseller recharges one wallet, and every new licence or renewal draws from that balance. For an agency with 30+ end-customers this saves several hours of finance work per month and one or two percent in payment-gateway fees.
Rupee pricing math, side by side (2026)
This table assumes you are reselling to 30 end-customers, each on a single-seat plan. INR conversions use USD-INR ≈ ₹83 (2026 average). All numbers are rounded.
| Platform | Reseller setup (one-time) | Reseller per-seat-month wholesale | Reseller per-seat-month INR ≈ | Per-conversation API cost | Suggested retail per seat (INR / month) | Reseller margin per seat (INR / month, no API spend) |
|---|---|---|---|---|---|---|
| Lion CRM — Growth tier | $200 (~₹16,600) | $2.00 (~₹166) | ₹166 | ₹0 (no API) | ₹499 | ₹333 |
| Lion CRM — Enterprise tier | $250 (~₹20,750) | $1.00 (~₹83) | ₹83 | ₹0 (no API) | ₹499 | ₹416 |
| AiSensy — whitelabel | ₹14,999 / year | ~₹2,000 (Pro tier wholesale) | ₹2,000 | ₹0.115–₹0.99 per conversation | ₹2,499 | ₹499 (before API spend) |
| Wati — Pro Plus whitelabel | Sales-led | ~₹6,560 (Pro Plus floor) | ₹6,560 | ₹0.115–₹0.99 per conversation | ₹8,500 | ₹1,940 (before API spend) |
| Interakt — Enterprise whitelabel | Sales-led | ~₹3,000 (Growth tier wholesale) | ₹3,000 | ₹0.115–₹0.99 per conversation | ₹3,999 | ₹999 (before API spend) |
| DoubleTick — whitelabel | ~₹15,000 / year | ~₹600 (Pro tier wholesale) | ₹600 | ₹0.115–₹0.99 per conversation | ₹1,299 | ₹699 (before API spend) |
| 2Chat — whitelabel add-on | $50 / month (~₹4,150) | $19–$39 (~₹1,580–₹3,240) | ₹1,580 | N/A | ₹2,499 | ₹919 |
Three things jump out of this table.
**First, Lion CRM Enterprise tier gives the highest absolute margin per seat at ₹499 retail** — ₹416 on every seat, with no API drag. That is unusual. Most Chrome-extension whitelabels have a thicker wholesale floor.
**Second, BSP-style platforms (AiSensy, Wati, Interakt, DoubleTick) all have a per-conversation tax that the table cannot show cleanly.** A 5,000-conversation month at average ₹0.65 per conversation is ₹3,250 of pure API cost — that wipes the AiSensy and DoubleTick margins, and eats into the Wati and Interakt ones. Your retail price has to absorb that, which pushes the retail floor up.
**Third, Wati’s whitelabel makes sense only if you can sell at ₹8,000+ retail.** That is a real segment in India (mid-market, official-API-mandated industries) but it is not where 90% of agency-owner resellers are playing.
GST, TDS, and payment handling for Indian resellers
This is the part most reseller-marketing pages skip. Three points matter.
**One — GST on wholesale.** If the BSP is registered in India (Interakt under Haptik, AiSensy, DoubleTick) you will see 18% IGST or CGST+SGST on the wholesale invoice. You claim it back as input credit when you file GSTR-3B. Reconciliation is straightforward in Zoho Books, Tally, or QuickBooks. If the BSP is offshore (Wati’s parent in Hong Kong, Lion CRM via PayPal under LotsOfCode), reverse-charge GST applies — you pay the GST as the importer of service under section 9(3) of the CGST Act, then claim it back. Talk to your CA, but the cash-flow impact is small.
**Two — GST on retail.** You charge 18% GST on your end-customer invoice (assuming you have GSTIN). If you are under the ₹20 lakh annual turnover threshold and not registered, you do not charge GST, but you also do not get input credit on the wholesale. For most growing agencies, GST registration is worth doing in month two or three.
**Three — TDS on payments to offshore BSPs.** Section 195 of the Income Tax Act requires TDS on certain payments to non-residents for technical services. Most BSPs structure their invoices to avoid TDS (e.g., shrink-wrap software royalty exemptions under DTAAs), but verify with your CA. The risk is that you pay the BSP in full, then get hit with a notice for under-deducted TDS plus interest. Lion CRM resellers pay via PayPal to LotsOfCode Private Limited (a domestic company), so this risk is zero.
For payment flow on the customer side, Razorpay or Cashfree subscription billing handles INR auto-debit cleanly. Stripe India accepts cards but recurring auto-debit requires the customer’s bank to support e-NACH mandates — most do, in 2026, but not all rural banks. UPI auto-pay through Razorpay covers the gap for customers without auto-debit cards.
Reseller economics worksheet — what you actually keep
Here is a 12-month worksheet for a small-agency reseller targeting 50 paying end-customers by month 12, on Lion CRM Growth tier. Numbers are illustrative — you adjust the retail price and customer count to your own situation.
| Item | Amount (INR) |
|---|---|
| One-time setup (Growth tier) | ₹16,600 |
| Optional Webstore setup | ₹20,750 (one-time, optional) |
| Wholesale per seat per month (Growth tier) | ₹166 |
| Retail per seat per month | ₹499 |
| Margin per seat per month | ₹333 |
| Month 12 paying customer count target | 50 |
| Month 12 monthly recurring revenue | ₹24,950 |
| Month 12 monthly wholesale cost | ₹8,300 |
| Month 12 monthly gross margin (before support) | ₹16,650 |
| Support cost (1 part-time agent at ₹15,000 / month split across products) | ~₹5,000 attributable |
| Payment gateway and platform fees (~2.5% of revenue) | ₹624 |
| Net monthly profit at month 12 | ~₹11,026 |
| Annualised run-rate at month 12 | ~₹1.32 lakh / year |
That is one product, in one stack, with one customer segment. Most resellers run two or three products in parallel (a CRM, a marketing automation tool, a payment plugin). The economics scale linearly with the customer count and stack-attach rate.
The same worksheet on a BSP-style platform looks worse on three lines — wholesale per seat is 6×–40× higher, the API conversation cost adds ₹1,500–₹4,000 a month per active customer, and the customer-billing handling is per-licence not wallet-based. The retail price has to be 5×–10× higher to keep the same percentage margin. That is fine for selling to mid-market enterprise. It is not fine for an indie agency selling to 50 SMBs.
Hindi and regional-language support across whitelabel WhatsApp CRMs (2026)
This is the comparison row most global reviews skip and most Indian buyers actually ask about. The answer is short:
– **Lion CRM** has 9 languages built into the extension UI — English, Hindi, Portuguese, Spanish, German, French, Italian, Dutch, plus more being added. Your customer’s dukandar can use the CRM in Hindi from day one.
– **AiSensy** has Hindi for some surfaces (the customer-facing chatbot can be in Hindi), but the agent dashboard is mostly English. Support tickets in Hindi are accepted.
– **Wati** has English-only dashboard for the agent. Customer-facing flows can use Hindi templates.
– **Interakt** is similar — agent dashboard English, customer-facing template messages in Hindi.
– **DoubleTick** is English-dominant. Hindi support tickets exist but response times are slower.
– **2Chat** is English-only.
For Tier-2 and Tier-3 reseller customers, this matters. The kirana shop owner in Surat will not switch to a CRM where the *Send broadcast* button is in English-only.
Whitelabel WhatsApp CRM migration playbook — moving an Indian client base
Most resellers who switch platforms lose two things — conversation history and contact tags. Conversation history is harder to migrate because the data lives in the customer’s WhatsApp account, not the CRM. Contact tags are easier if you plan for it.
Step 1 — export your old platform’s contact + tag database as CSV. Every tool on this list supports a contacts export, even if you have to ask support.
Step 2 — open the new tool’s contact-import flow. On Lion CRM that is the Custom Tabs section, which lets you map your existing tag column into Lion CRM’s tag system. On the BSPs, you upload the CSV into the agent panel.
Step 3 — re-message the contact base with a one-line opt-in: *We have moved to a new CRM, reply YES to keep getting our updates.* On Cloud API platforms this needs an approved Utility template. On Chrome-extension platforms (Lion CRM, 2Chat) the message is plain text from your own number.
Step 4 — once you have re-opted-in contacts, run a 7-day shake-out period. Tag the unresponsive ones as *cold* and pause broadcasts to them. This is the Section 9.1 step from the Meta WhatsApp Business Policy that most resellers skip — the cost of skipping it is a slow ban-rate creep over six months.
Step 5 — turn off the old platform, but keep the export CSV. If something goes wrong in week one, you need the original contact data.
The whole migration takes one to two weeks for a 30-customer reseller, mostly waiting on customer re-opt-in. The first reseller I migrated from AiSensy to Lion CRM took 11 days and lost three customers who never opened the opt-in message.
Try Lion CRM free for 7 days
Want to test before you commit to the whitelabel route? Install Lion CRM from the Chrome Web Store — every first-time install gets an automatic 7-day free trial.
**Steps:**
1. Click the install link — [Get Lion CRM on Chrome Web Store](https://chromewebstore.google.com/detail/lion-crm-%E2%80%94-whatsapp-crm-c/ajcfmfkgkaemojljbnhdllfjlbkkoljg).
2. Click *Add to Chrome* — the extension installs in seconds.
3. Open WhatsApp Web in your browser — Lion CRM activates automatically.
4. Your 7-day trial starts the moment you log in. No credit card needed.
5. After 7 days, choose a paid plan or upgrade to the whitelabel reseller tier at admin.lioncrm.com.
Start your whitelabel WhatsApp CRM SaaS
Ready to rebrand Lion CRM and resell as your own product? Here is how the onboarding works:
**Steps:**
1. Go to the admin panel — admin.lioncrm.com.
2. Register your account, then log in.
3. Choose a plan (Starter $150, Growth $200, Enterprise $250 one-time setup) and pay via PayPal. You will be redirected to the dashboard.
4. Open the **Branding** section. Fill in your white-label details — brand name, logo, colours, support number, your website URL — and click **Save**.
5. Click **Download Extension** to get your own branded build, ready to push to the Chrome Web Store under your developer account.
6. Open the **Licenses** section. Create paid licences (each consumes one active-user slot at your tier’s per-user-month fee) and 7-day free trial licences for prospects.
7. The **Overview** section gives you 1 month of free licence for your own personal use of the extension.
8. Add balance once in the **Wallet** section — removes the per-licence payment friction; each new licence draws from the wallet.
9. Distribute your branded extension to your customers and activate licences. You are now selling your own whitelabel WhatsApp CRM SaaS.
Frequently asked questions
Which is the best whitelabel WhatsApp CRM for India in 2026?
It depends on what you sell. For Indian SMB resellers selling at ₹499–₹999 retail, Lion CRM’s Chrome-extension whitelabel has the cleanest margin economics and the lowest support burden. For D2C and e-commerce agencies running click-to-WhatsApp ads, AiSensy or Interakt’s Cloud API are stronger fits. For mid-market resellers selling to HubSpot or Zoho-integrated customers, Wati has the deepest product. The architecture decides — Chrome extension vs Cloud API — before brand preference.
What is the cheapest whitelabel WhatsApp CRM in India?
By absolute wholesale floor, Lion CRM Enterprise tier at $1 per user per month (~₹83) is the lowest in this comparison, followed by DoubleTick at ~₹600 wholesale per seat plus per-conversation API fees. AiSensy comes in third at ~₹2,000 wholesale plus API. Wati and Interakt are not in the same price band — they target mid-market customers who pay ₹6,000+ retail.
Do I need to be a Meta BSP to resell a whitelabel WhatsApp CRM in India?
No. Meta BSP status is only required for whitelabel tools built on the Cloud API (AiSensy, Wati, Interakt, DoubleTick). Chrome-extension whitelabels like Lion CRM do not use the Cloud API at all, so no BSP relationship is needed. Reseller signup is direct via admin.lioncrm.com. Your end-customer uses their own personal or business WhatsApp number through Lion CRM’s extension layered over WhatsApp Web.
Will my customer’s WhatsApp number get banned if I resell a Chrome-extension CRM?
The ban risk for normal CRM use — replying to known contacts, broadcasting to opted-in audiences with built-in delays — is materially lower than careless bulk-sender tools. WhatsApp bans are primarily triggered by mass-messaging unknown or cold contacts. Lion CRM ships with a bulk number validator, human-like message delays, and pause settings to keep the customer’s number safe. The CRM does not make the customer immune to bans — it makes responsible use easier to follow.
How does 18% GST work on a whitelabel WhatsApp CRM I resell in India?
If your BSP is registered in India (AiSensy, Interakt, DoubleTick), you pay 18% IGST or CGST+SGST on the wholesale invoice and claim it back as input credit in GSTR-3B. If the BSP is offshore (Wati’s HK parent, Lion CRM via PayPal to LotsOfCode), reverse-charge GST applies — you pay the GST as the importer of service and claim it back. On the retail side, you charge 18% GST on your end-customer invoice if you have a GSTIN. For agencies under the ₹20 lakh turnover threshold, registration is optional but usually worth doing to recover input credit.
Which payment gateway should I use to collect INR from my end-customers?
Razorpay or Cashfree handle subscription billing in INR cleanly, with UPI auto-pay and e-NACH mandate support for recurring auto-debit. Stripe India works for card payments but recurring debit needs the customer’s bank to support e-NACH — most do in 2026, but not all rural banks. For one-off purchases, Razorpay’s payment link feature is the quickest setup. Avoid PayPal for INR-to-INR — it adds unnecessary FX spread.
Which whitelabel WhatsApp CRMs support Hindi for the end-customer agent dashboard?
Lion CRM’s extension UI supports 9 languages including Hindi for the end-customer agent. AiSensy, Wati, Interakt, and DoubleTick have customer-facing Hindi templates but English-dominant agent dashboards. For Tier-2 and Tier-3 resellers whose customers’ staff prefer Hindi, this matters. The customer-facing flow (chatbot messages, automated replies) can usually be in Hindi on every platform — the dashboard your customer’s staff uses every day is where the difference shows up.
Cloud API vs Chrome extension — which architecture should I resell in India?
Resell Cloud API platforms (AiSensy, Wati, Interakt, DoubleTick) to customers who need official-template messaging at scale — D2C brands, EdTech, BFSI, customers running click-to-WhatsApp ads. Resell Chrome-extension platforms (Lion CRM) to under-50-employee SMBs — kirana shops, salons, real estate, coaching, services. The two architectures serve different customers, not the same customer with different price tags. A reseller stack with both lets you cover the full Indian SMB market.
Lion CRM vs AiSensy — which one wins for an Indian agency reseller?
Neither *wins* outright. They sell to different customer segments. Lion CRM wins on margin economics for under-₹999 retail customers and on data privacy (local storage, no Meta integration). AiSensy wins on click-to-WhatsApp ad workflows and on official-template volume. An agency reselling Lion CRM and AiSensy together can cover both segments without overlapping. Our AiSensy alternatives guide has the line-by-line comparison.
Related guides
- AiSensy Alternatives 2026: 6 Whitelabel WhatsApp CRMs for Agencies
- Wati Alternatives 2026: Cheaper Whitelabel WhatsApp CRMs
- Interakt Alternatives 2026 for Shopify and D2C Resellers
- DoubleTick Alternatives 2026: Cheaper India-First Whitelabel
- Whitelabel WhatsApp CRM Margins Resellers Actually Make
- Lion CRM vs AiSensy vs Watidy — Whitelabel Pricing Compared
- Whitelabel WhatsApp CRM Onboarding Checklist for Resellers